SaaS Sales Development & Appointment Setting

Advertising Software
Lead Generation

Our Done-for-you customer acquisition campaigns target your ideal SaaS clients with the right messaging on email, LinkedIn and phone to drive qualified meeting-ready-leads for your sales team to close.


SaaS Pipeline Acceleration

Our demand generation and sales development services help to go-to-market faster through multichannel sales playbooks to deliver a continuous flow of sales qualified leads to your closers.

Gain that unfair advantage against your competitors and reduce sales development overhead by as much as 60% with our daily outbound sales processes through phone, email, social & targeted ads for a repeatable stream of good-fit sales opportunities.


Average Multi-channel ROI


Visitor To Contact Conversion Rate


Average Opportunity To Close Rate


Average Reduced Cost Per Lead


Lead Forecasting Accuracy


Reduced Customer Acquisition Costs

Getting meetings with public companies is an art and science!

Booking Clients Meetings With Brands Like:

ICP Data Points

  • B2B Contact Data
  • B2B Intent Data
  • B2B Leads Data
  • B2B Marketing Data
  • Business Ownership Data
  • Company Data
  • Employee Data
  • Firmographic Data
  • Technographic Data

Targeted Titles

  • Chief Executive Officer
  • Chief Operating Officer
  • Chief Revenue Officer
  • Chief Marketing Officer
  • Director of Marketing
  • Director of Sales
  • Marketing Manager
  • Director of Communications

How We Do It

Our team of experts will work closely with you to understand your unique needs and goals. From there, we'll develop a customized strategy that leverages the latest technology and industry best practices to deliver unparalleled results.

Amplify Lead Generation

Advertising software targets demographics and behaviors, reaching B2B prospects effectively. Harness it for brand visibility, capturing potential leads' attention on digital platforms.

  • Targeted Advertising for Leads
  • Effective Demographic Reach
  • Digital Platform Visibility

Gain Insight to
Expand Reach

Access actionable analytics with advertising software to measure performance, optimize lead generation. Diversify reach across platforms, ensuring messages resonate with potential leads.

  • Actionable Analytics Access
  • Performance Measurement Capabilities
  • Diverse Platform Reach for Message Resonance

Targeted Audience Reach

Target specific demographics, interests, and behaviors. This tailored approach ensures that your marketing efforts reach the right audience, maximizing the chances of attracting qualified leads.

  • Demographic and Interest Targeting
  • Tailored Marketing for Audience Relevance
  • Maximizing Qualified Lead Attraction

Content Delivery

Effective lead generation relies on delivering personalized content that resonates with individual prospects. Advertising software helps create dynamic ads that cater to unique needs.

  • Effective Personalization for Leads
  • Dynamic Content Creation
  • Catering to Unique Prospect Needs

A/B Testing for Enhanced Conversions

A critical aspect of lead generation is optimizing your advertising content to drive conversions. Advertising Software offers A/B testing capabilities, enabling you to experiment with different ad variations and messaging.

  • Conversion Optimization through Testing
  • A/B Testing for Message Refinement
  • Experimenting with Ad Variations


Average Appointment Rate Growth Under 3 Months.


Close rate through phone, email, website visitors and on LinkedIn.


Reduction in Cost-Per-Lead.

Measuring Leads & Revenue Impact

Monthly Influx of Sales-Qualified Leads: These are meticulously screened prospects, primed for interaction with our sales team, amplifying deal-closure prospects.

Sales Opportunities Arising from Leads: We trace and assess the sales opportunities sprouting from our lead pool, offering insights into lead quality and readiness.

Amplified Focus on Targeted Account Advancement: Employing precision-targeted account-based marketing tactics, we accelerate the progression and engagement of pivotal accounts.

Continuous Scrutiny of Lead Conversion Rates: Our unwavering analysis of conversion rates offers a barometer for the triumph of our marketing endeavors.

Fractional SaaS New Business Team

Leverage intent data for touch points across phone, email, LinkedIn, pre-sale ads and direct mail to get your team qualified sales meetings booked with your ideal-fit customers.


Better-Fit Leads

Let our team drive omnichannel outbound to start more good-fit demo's and conversations.


More Meetings Booked

The output to our efforts drives good-fit SaaS demo's, free trials and meetings booked for your sales team to close.


Lead to Close Rate

Our value is ultimately measured by how many trials and demo's convert into paying SaaS customers.

“SaaSLeads has transformed our lead generation efforts in the PR & Advertising industry. Their comprehensive approach and extensive network have helped us connect with top-notch clients who value our services. We've experienced a significant increase in conversions and have been able to expand our business with their consistent supply of qualified leads.”
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PR & Advertising Agency
“SaaSLeads is a game-changer for our software business. Their lead generation strategies have helped us identify and connect with prospects that align perfectly with our target audience. Their high-quality leads have resulted in increased sales and revenue growth. We highly recommend SaaSLeads to any software company looking for effective lead generation.”
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Software Provider
“We were struggling to generate leads for our SaaS product until we partnered with SaaSLeads. Their expertise in lead generation and their data-driven approach have made a remarkable difference in our business. We have seen a significant increase in qualified leads, leading to higher conversion rates and a boost in our customer base.”
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SaaS Provider
“SaaSLeads has exceeded our expectations in delivering exceptional leads for our software solution. Their targeted approach and industry knowledge have allowed us to connect with the right audience at the right time. The quality of leads provided by SaaSLeads has resulted in higher conversions and a positive impact on our bottom line.”
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Software Provider
“We have been impressed with the results delivered by SaaSLeads. Their lead generation strategies have consistently provided us with qualified leads that are genuinely interested in our software. Thanks to their efforts, we have experienced accelerated growth, increased customer acquisition, and improved ROI.”
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SaaS Provider

Frequently Asked Questions

What industries do you specialize in targeting with your lead generation services?

We have experience targeting a wide range of industries with our lead generation services, including B2B companies in technology, healthcare, finance, and more. Our team of experts can develop a customized strategy tailored to your specific needs and goals.

How do you ensure that the leads you provide are of high quality?

We use a combination of data analysis and multi-channel outbound campaigns to identify and target decision-makers in the industries most likely to convert into sales. We also continuously monitor and optimize our campaigns to ensure maximum performance and ROI.

How do you determine which channels to use for our lead generation campaigns?

Our team of experts will work closely with you to understand your unique needs and goals. Based on this information, we will develop a customized strategy that leverages the channels that are most likely to resonate with your target audience.

What kind of reporting and analytics do you provide?

We provide regular reporting and analytics to help you understand the performance of your lead generation campaigns. Our reports include metrics such as lead volume, lead quality, and ROI, and we also provide insights and recommendations to help you optimize your campaigns.

How long does it typically take to see results from your lead generation services?

The timeline for seeing results can vary depending on a number of factors, including the industry, the size of your target audience, and the complexity of your sales process. However, we typically start seeing results within the first few weeks of launching a campaign, and we work closely with our clients to continuously optimize and improve performance over time.

Where do you get leads from?

We have access to hundreds of open data sources like Google, LinkedIn, Crunchbase, Glassdoor, D&B, Xing, etc. that we use to manually pull data piece by piece and then verify each data point with our Research Team. Our unique approach allows us to guarantee 100% of our leads to be fresh, up to date, and matching your Ideal Customer Profile.

What do you consider a qualified lead or appointment?

For us, qualified leads or appointments are the meetings that happen with prospects who mirror your Ideal Customer Profile perfectly, are the right decision-makers, and are interested in your services/products. We cannot say whether they will sign up or make a purchase from you today or tomorrow, but they are vetted to the point when you can talk shop with them.

How much time does it take to get up and running?

We developed a unique and efficient onboarding process that takes 5 business days from kick-off call to launch. It is worth mentioning that it takes literally 5 hours of our clients’ time and 2 calls to get our team up to speed with your Ideal Customer Profile and Value Proposition.

Can you guarantee the number of appointments you set?

Being an acquisition partner and providing guarantees is one of our competitive advantages. Before you sign up, we will tell you how many appointments we can schedule monthly in your industry and offer the most suitable pricing plan.

When will we see our first leads/appointment?

Very often we see appointments coming in during the 1st week of partnership. However, it might happen that the first appointments are seen during the 2nd week. The typical subscription period is 12 months.

You can see the approximate forecast of appointment setting campaign performance for this period

What happens if you don’t fulfill the commitment?

Our average conversion from a Lead to an Appointment is at 1-2%, based on 5,000 different campaigns for 50 industries and 1,000 clients. We know that 500 leads translates into 5-10 appointments booked.

How will I be able to monitor the progress of my campaign?

We will assign an Account Manager who will report to you on our progress daily (via Slack) and weekly (during a sync-up call). Additionally, we will generate comprehensive marketing reports with deep insights into your campaign using Google Data Studio.

How does your sales development differ from other agencies?

Our SDRs have an industry-specific experience, so if you work in healthcare, we’ll assign you a specialist who has relevant background. This allows them to dive into your domain and project specifics much faster.

Also, we have an in-house tool that helps us improve email deliverability and ensure your clients see the emails we send them while nurturing.

How much time would it take for me to see the first results?

Depending on the industry and company size you are targeting, you can see the first appointments in a few weeks, right after we get acquainted with your product and/or services and launch the first email sequences.

How do you report on results?

We present you weekly reports on campaigns’ performance in Google Data Studio during our sync-up calls to reflect real-time and historical data.

What happens if a prospect doesn’t show up for a meeting?

We follow them up to discover the reasons and reschedule the appointment. Not to let that happen, we always send your leads a reminder shortly before the call.

What CRM do you use?

We’re a HubSpot Premium Solution partner, and enjoy HubSpot to the fullest, as it gives our sales and marketing teams a perfect space for keeping track of all our campaigns and opportunities. To help you streamline and automate lead acquisition and management, we can integrate Sales and Marketing Hub Professional into your infrastructure and transfer all the data from your old CRM to HubSpot.

Book More Sales Meetings

Schedule 30-min to see our performance-based outbound lead generation, sales development and qualified appointment setting can get your sales team an extra 3 sales meetings per week.